Echoview Fiber Mills is textile mill and farm located in beautiful western North Carolina. During a recent overhaul of their marketing and brand, their agency Orbital Socket brought us in to produce some videos for the web and some additional promotional materials.
We wanted people to understand the values of quality and sustainability that drive Echoview, and also the people behind it, so we created two different concepts to match. One is an overarching brand video, featuring the the company’s process from farm to store. And the other is a series of interviews with the people behind the scenes, featuring the production team, the farmers, and Echoview’s founder.