When you produce a video with motion graphics, you need a good story, good illustration, and well, some interesting motion to bring your ideas to life. Underneath all that though is great sound. It’s easy to overlook, but it makes the difference between something that’s just pretty to look at, and something truly immersive.
When something flies onto screen, you expect it to whooosh as it appears, and thump when it lands. These sounds aren’t always easy to come by though, especially when you want the same high quality and attention to detail you’ve given every other aspect of the production.
That’s why we made Motion Sound.
We met with Michael Jones, the founder of MoGraph Mentor, late last year. He runs an online school teaching the fundamentals of motion design, and leads select projects of his own. He’d just met with the guys at Impossible Acoustic who had been amassing a stockpile of original sounds, all painstakingly recorded by hand in the wild or synthesized in their studio. With their experience doing foley and sound work for a range of agencies and films, Michaels’ experience deconstructing the elements of successful motion work, and ours in packaging and distributing products on the web, we knew we had a recipe for something cool.
We spent the next couple months pouring Invisible Acoustic’s catalog of work, breaking things out into what would become a periodic table of sound design. And once the first version of our collection started coming into view, we got to work planning for the launch.
We started with a simple splash page, accompanied by a video Michael produced that demoed a handful of the sounds all working together in chorus showcasing their variety and flexibility. We left an email signup box on the site, and started reaching out to folks on Twitter. By tapping into Michael’s community of motion designers and enthusiasts, we started amassing a following pretty quickly.
Then we got to work on the full website. We started by breaking down the product from all angles, looking at all the ways it could provide value, and all the things that might get in the way of people wanting to grab a copy for themselves. From there we created an outline of key talking points, and used that to define the flow of the website’s homepage.
We also wanted to properly communicate the scope of the product. With over 2,100 sounds, and with our fairly rigorous categorization system, we felt like we’d developed a grand unified theory of motion sound, and we wanted a visual presentation that made this clear.
Technology-wise, we kept it simple, leaning on Gumroad’s fantastic tools for managing payment and fulfillment right from within the site.
After iterating on the product, packaging, and presentation for a bit, we were ready to launch.
We launched a month ago and sales have been good enough so far that our initial investment has already been recouped. So in that regard, it’s a success. But we’re just getting started.
New sales are coming in every day, which are little moments of celebration when they post in Slack. NAB is approaching and we have some fun things in store around that. And we’ve got some interesting content in the works to demonstrate how these can be used in real projects for use in content marketing. Not to mention we have new packages in the works for upcoming releases.
We like releasing fun, free products like Force Block and Purrmoji, and we also love working with clients on in-depth, boutique web and video projects. But this was our first stab at something squarely in between. We’ve learned a lot already, and are excited to do more like this in the future.