“Keep Pounding” – it’s the mantra of the players and fans of the Carolina Panthers, both in Charlotte and around the world. As they closed in on the final stretch of their record season, we knew we needed to do something to contribute to this celebration of team and city.
Force Block had been a bigger success than we imagined, and we were excited to take another run at a simple, viral digital product. After chatting with our friends at local communications agency SOLID, we settled on an emoji keyboard: something with just the right combination of fun, shareability, and challenge.
We built the first version of Purrmoji in just two weeks. It’s refreshing to focus on a single product with an urgency that keeps our skills sharp. We get to work on interesting client projects all the time, but it’s a fun change of pace to own a project from start to finish, making something in entirely your own way.