The emer­gence of Ponce City Mar­ket is one of the lat­est in a series of devel­op­ments trans­form­ing the North Avenue cor­ri­dor, which has become a boom­ing hub of walk­a­ble, urban, mil­len­ni­al-friend­ly life, and some of the hottest real estate in the South­east.

A blend of old and new: that was the sto­ry our friends at 525 North want­ed to tell. Under the lead­er­ship of Bob Voyles, an Atlanta native, the 525 North project want­ed their mixed use devel­op­ment to respect the his­to­ry of the neigh­bor­hood while also pro­vid­ing a mod­ern, invit­ing space for work and play.

They need­ed to intro­duce their new mixed use devel­op­ment to the pub­lic before it even breaks ground. So we helped them tell not only their sto­ry, but also the sto­ry of the neigh­bor­hood around North Avenue, focus­ing on two par­al­lel sto­ries that weave togeth­er themes of his­to­ry and oppor­tu­ni­ty.


History

We spent a day film­ing Bob while rid­ing around is his awe­some FJ60, exchang­ing sto­ries about base­ball and hear­ing how he has seen the city grow over the past few decades. We spent most of the day dri­ving North Ave, as we went up and down the road Bob would point out all kinds of fun sto­ries like the neigh­bor­hood he lived in, where his father went to school, and where he and his friends hung out in law school.

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We used Bob’s sto­ry to tie into the his­to­ry of Atlanta as a whole. North Ave slices through the heart of the city, pro­vid­ing a cross sec­tion of the area’s growth.

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Opportunity

We spent the next day with Lau­ren who helped put a face to the young peo­ple mov­ing into Atlanta, and explained how she takes advan­tage of all the city’s urban ameni­ties.

While the 525 Ave project isn’t direct­ly recruit­ing for young tal­ent, they are recruit­ing com­pa­nies from around the coun­try to move here, and we want­ed to show­case how all that Atlanta and North Ave. have to offer in the way of facil­i­tat­ing a great work/life bal­ance.

We spent most of our time on the Belt­line, which is one of our favorite things about Atlanta. It was a beau­ti­ful day with a ton of peo­ple out enjoy­ing the fresh air, which gave us a ton of mate­r­i­al per­fect­ly suit­ed for cap­tur­ing with our drone and Ronin.

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Lau­ren on the bike are some of my favorite shots from the pro­duc­tion. Thank­ful­ly our DP Tim Grant had been doing a lot of run­ning late­ly because we had to do quite a few takes of him run­ning next to Lau­ren get­ting those beau­ti­ful bike shots. We also had an excuse to bust out our drone in the park and get some great track­ing shots of her bik­ing as well as some stun­ning sky­line shots.

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We had a great time film­ing with 525 North. They taught us about a side of the city we weren’t aware of, and it’s always won­der­ful to learn new sto­ries about a city you love. These are sto­ries we love to hear, and that we’re espe­cial­ly suit­ed to help­ing clients share, pro­mot­ing not only good busi­ness but the com­mu­ni­ty we’re a part of.

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