The emergence of Ponce City Market is one of the latest in a series of developments transforming the North Avenue corridor, which has become a booming hub of walkable, urban, millennial-friendly life, and some of the hottest real estate in the Southeast.
A blend of old and new: that was the story our friends at 525 North wanted to tell. Under the leadership of Bob Voyles, an Atlanta native, the 525 North project wanted their mixed use development to respect the history of the neighborhood while also providing a modern, inviting space for work and play.
They needed to introduce their new mixed use development to the public before it even breaks ground. So we helped them tell not only their story, but also the story of the neighborhood around North Avenue, focusing on two parallel stories that weave together themes of history and opportunity.
We spent a day filming Bob while riding around is his awesome FJ60, exchanging stories about baseball and hearing how he has seen the city grow over the past few decades. We spent most of the day driving North Ave, as we went up and down the road Bob would point out all kinds of fun stories like the neighborhood he lived in, where his father went to school, and where he and his friends hung out in law school.
We used Bob’s story to tie into the history of Atlanta as a whole. North Ave slices through the heart of the city, providing a cross section of the area’s growth.
We spent the next day with Lauren who helped put a face to the young people moving into Atlanta, and explained how she takes advantage of all the city’s urban amenities.
While the 525 Ave project isn’t directly recruiting for young talent, they are recruiting companies from around the country to move here, and we wanted to showcase how all that Atlanta and North Ave. have to offer in the way of facilitating a great work/life balance.
We spent most of our time on the Beltline, which is one of our favorite things about Atlanta. It was a beautiful day with a ton of people out enjoying the fresh air, which gave us a ton of material perfectly suited for capturing with our drone and Ronin.
Lauren on the bike are some of my favorite shots from the production. Thankfully our DP Tim Grant had been doing a lot of running lately because we had to do quite a few takes of him running next to Lauren getting those beautiful bike shots. We also had an excuse to bust out our drone in the park and get some great tracking shots of her biking as well as some stunning skyline shots.
We had a great time filming with 525 North. They taught us about a side of the city we weren’t aware of, and it’s always wonderful to learn new stories about a city you love. These are stories we love to hear, and that we’re especially suited to helping clients share, promoting not only good business but the community we’re a part of.