Forget policies, track records, alliances, major donors, or what kind of country we want to build for our children.
Let’s get down to what really matters in 2016: Hillary Clinton’s campaign website source code.
First of all, rest in peace Gotham, the iconic typeface that defined the last decade of political campaign design and messaging. Say hello to “Unity”, a new, boutique typeface created just for #Hillary2016.
Interesting to note: their fourth-in-line fallback headline typeface is Roboto, the font you only get if even the Speaker of the House is incapacitated (or you’re on some weird Linux computer from 1998). The primary headline font of choice on Rand Paul’s website: Roboto. Coincidence?!
But back to Unity. It’s a perfect name, a thoughtful detail, and a really fresh yet classic blend of something like Avant Garde Gothic and … OK, well, Gotham. It’s bold yet friendly, forward-thinking yet timeless. Sound familiar?
Also, there’s a nice wink to developers in the source code’s opening lines. It’s the geek equivalent of having your demographic name-dropped in Hillary’s campaign launch video. Or you know, similar.
But what about that
<title> guys? Is that the best you can do?
And don’t even get me started on the logo. Looks more like some kind of maritime signal flag than it does any kind of truly thoughtful vision for a campaign brand. If one of our designers sent this to me I’d say “cute, now try for real this time”.