It’s been a month of Pokémon madness and Charlotte is no exception! About a week after Pokémon GO launched, locals organized an event at Romare Bearden Park. What started with a few hundred invites on Facebook quickly exploded to over 3k people RSVPing.
Lately we’ve been helping some of our clients get started producing content for Snapchat, and on-demand geofilters which let you add your message to any location or event, are a big part of that. We took notice of this event as not only a chance to catch a truckload of Pidgeys and other Pokémon, but also as an opportunity to do a little guerilla Snapchat marketing.
We wanted to make something that was both easily recognizable and in the spirit of the event. Pokémon GO lets you choose one of three factions to join, so we made filters for each to let people rep their team.
The event was touch and go at first, with late summer showers threatening to curb turnout. But the clouds parted, the crowds arrived, and we ended up with perfect Pokémon weather. Perfect Snapchat weather too, apparently — you know it’s a good sign when friends are sharing snaps with you, using your own filter, not even realizing you made it!
- Views: 34,044
- Snaps using our filters: 604
- Spent: $100 ($25 per filter)
- Area covered: 238,058 sq. ft.
- Time ran: 5 hours
- Most used team filter: Valor
It’s pretty clear how effective and affordable Snapchat can be as a promotional and brand awareness tool. Obviously there’s a lot more to making content for your brand on Snapchat than just geofilters, but it’s a fun way to start!
Header image by Scott Jensen